With over one million copies sold worldwide, _Exploring Strategy_ has
long been the essential introduction to strategy for the managers of
today and tomorrow. From entrepreneurial start-ups to multinationals,
charities to government agencies, this book raises the big questions
about organisations – how they grow, how they innovate and how they
change.
With two new members added to the renowned author team, this tenth
edition of _EXPLORING STRATEGY _has been comprehensively updated to
help you:
- Understand clearly the key concepts and tools of strategic
management
- Explore hot topics, including internationalisation, corporate
governance, innovation and entrepreneurship
- Learn from case studies on world-famous organisations such
as Apple, H&M, Ryanair and Manchester United FC
PLEASE NOTE THAT THE PRODUCT YOU ARE PURCHASING DOES NOT INCLUDE
MYSTRATEGYLAB.
MYSTRATEGYLAB
Join over 11 million students benefiting from Pearson MyLabs.
This title can be supported by MyStrategyLab, an online homework and
tutorial system designed to test and build your understanding. Would
you like to use the power of MyStrategyLab to accelerate your
learning? You need both an access card and a COURSE ID to access
MyStrategyLab.
These are the steps you need to take:
1. Make sure that your lecturer is already using the system
Ask your lecturer before purchasing a MyLab product as you will need a
course ID from them before you can gain access to the system.
2. Check whether an access card has been included with the book at a
reduced cost
If it has, it will be on the inside back cover of the book.
3. If you have a COURSE ID but no access code, you can benefit from
MyStrategyLab at a reduced price by purchasing a pack containing a
copy of the book and an access code for MyStrategyLab
(ISBN:9781292007007)
4. If your lecturer is using the MyLab and you would like to
purchase the product...
Go to www.mystrategylab.com [http://www.mystrategylab.com/] to buy
access to this interactive study programme.
For educator access, contact your Pearson representative. To find out
who your Pearson representative is, visit
www.pearsoned.co.uk/replocator [http://www.pearsoned.co.uk/replocator]
Les mer
Produktdetaljer
ISBN
9781292006895
Publisert
2014
Utgave
10. utgave
Utgiver
Vendor
Pearson (Intl)
Språk
Product language
Engelsk
Format
Product format
Digital bok
Antall sider
816
Forfatter