From traditional print to digital formats for mobile phones and tablets, this book provides a clear introduction to the creative use of format in graphic design. Using 200 inspirational examples from contemporary international designers, Format for Graphic Designers guides the student through the role of format in both the purpose and the narrative of a design. The authors look at the physical aspects of formats - traditional and experimental, print and digital - to explore innovative solutions and, through case studies, explore how and why professional designers choose particular formats for a job. Covering everything from books and magazines, point-of-purchase displays, packaging, direct mail, brochures, and screen-based formats, the new edition illuminates this critical element of design practice for students, and provides them with a solid foundation on which to build their own designs.
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Introduction
1 Purpose and Narrative
Containment and Protection/Storytelling/Form follows Function/Industry View/Design Activity
2 Identity and Branding
Format as Branding/ Stocks/Color/Industry View/Design Activity
3 Shape and Form
Shape and Form/Series/Book as Sculpture/Industry View/ Design Activity
4 Printed Media
Book Formats/Imposition and Multiple Stocks/Scale/Throw-outs and Gatefolds/Magazines/Posters/Industry
View/Design Activity
5 Digital and Screen-based Media
Film and Moving Image/Websites/Tablets and Mobile Phones/Industry View/Design Activity
6 Construction
Different Types of Fold/Types of Binding/Print Finishing/Industry View/Design Activity
Glossary
Acknowledgements
Index
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Explaining how and why format is a critical element of design practice, this essential guide shows students how to select the right format for a successful campaign or project regardless of medium.
Covers digital media including digital printing formats
Produktdetaljer
ISBN
9781474290630
Publisert
2019-09-19
Utgave
3. utgave
Utgiver
Vendor
Bloomsbury Visual Arts
Vekt
668 gr
Høyde
230 mm
Bredde
200 mm
Aldersnivå
G, U, 01, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
208