'The British Grand Tourists in Italy and Greece went in search of the classical roots of their own heritage. Modern mass tourists visiting UNESCO sites world wide honor the heritage of cultural others. Does this suggest an eruption of inclusive democratic values with tourists deployed globally, embracing all of human heritage, not just their own? Or is it the most recent chapter of the Western hegemonic drive, operating more effectively now under a positive sign - 'we've come to appreciate your heritage.' Yujie Zhu's powerful small book provides answers.' Dean MacCannell, Emeritus Professor, Environmental Design & Landscape Architecture, University California, Davis

'Welcome to this fast-paced and wide-ranging introduction to critical heritage tourism studies. Dr. Yujie Zhu takes us through the history and growth of heritage and tourism and research on these fields, and focuses on the authentic interpretation of tangible and intangible heritage, in the face of global cultural imperialism and capitalist commoditization. He leads us to examine situations of cooperation and co-production by which ethnic and marginalized peoples gain resilience and benefit from their ability to protect, exhibit and perform their heritage in tourist environments.' Nelson Graburn, Professor Emeritus of Anthropology, University California Berkeley, and Visiting Professor, Minzu U. of China, Beijing