Employees and Internal Social Media The Voice of Coworkers in an Organization
Produktdetaljer
Biografisk notat
Vibeke Thøis Madsen, PhD, is a senior associate professor of strategic communication at DMJX, the Danish School of Media and Journalism.
<p>“With her thorough and highly detailed discussion of internal social media, Vibeke Thøis Madsen interestingly captures the opportunities and pitfalls of this medium for today's organisations. While the book is generally optimistic about the use of such media, it manages to maintain a necessary complexity in analysing key dimensions such as expectations of the medium, employee engagement, communication roles, leadership, control and self-censorship. Combined with an extensive use of cases and examples, the book offers an overview that avoids simplification and idealisation. This makes it both interesting for communication students in higher education and relevant for practitioners in all types of organisations.”</p><p> <b>Lars Thøger Christensen</b>, <em>Professor, Copenhagen Business School, Denmark</em></p>
This book explores the benefits and challenges of employees communicating on internal social media (ISM) and how employee communication can develop and construct an organisation.
Drawing from the latest research, the book identifies ISM's potential uses, such as sharing knowledge and viewpoints and connecting across departments, hierarchical levels and geographical distances. It argues that ISM can pave the way to create participatory and multivocal communication that can involve and engage employees in a different way than other internal communication channels. Further themes include strategic internal listening, the importance of open communication, and communicative leadership and coworkership. It features cases, examples and practical instructions to tie research into practice.
This title is relevant to academics and practitioners in the fields of strategic communication and organisational communication.
This book explores the benefits and challenges of employees communicating on internal social media and how employee communication can develop and construct an organization. This title is relevant to academics and practitioners in the fields of strategic communication and organizational communication.
Introduction 1. A multivocal communication arena 2. The organisational context 3. Multivocal communication and its value for organisations 4. Internal social media as organisational listening 5. The role of the internal social media coordinator 6. User types and communication roles on internal social media 7. Employees as strategic and reflective communicators 8. Critical conversations on internal social media 9. Communicative leadership and coworkership on internal social media
Produktdetaljer
Biografisk notat
Vibeke Thøis Madsen, PhD, is a senior associate professor of strategic communication at DMJX, the Danish School of Media and Journalism.