'The invention of heritage is a fascinating story, and Lowenthal tells it with vigour, style and a Balzacian relish for detail … His racy style keeps us constantly on the move.' Roger Scruton, The Times
'Timely and provocative … brilliant and stimulating pyrotechnic.' Roy Strong, The Sunday Times
'A wealth of stories both true and amusing.' Grey Gowrie, The Daily Telegraph
'Perceptive and provocative … explores the many perversities of the heritage cult - and its absolute irresistibility.' Michael Kerrigan, The Scotsman
'Leads a brilliant dance through this jungle of cultural confusion, from the Holocaust Museum to Elvis Presley's shrine in Graceland.' Candida Lycett Green, The Sunday Express
'Brave, piquant and impressively broad-ranging.' Linda Colley, The Times Literary Supplement