This book is a significant contribution towards the very limited knowledge and under published area of tourism in Bangladesh. This book is designed to accommodate readers that from both both qualitative and quantitative research theory and practices. This book identifies specific examples of the existing tourism products and services in order to better promote and boost the tourism industry by suggesting tourism products and services available in Bangladesh. This book addresses a number of key issues and solutions by examining the products and services and the need for improved tourism marketing and development in Bangladesh as the central themes.
Existing limitations in tourism product and service offers hinder the development potential of Bangladesh as a major tourism destination. The need to discern, to enrich, to innovate, and to diversify the range of tourism product and service offers is therefore urgent. To address such concerns effectively, substantial knowledge is required, supported with relevant data, information, facts, and evidence. Since the lack of research into tourism products and services in Bangladesh, as well as relevant publications, remains desperate, this book is a contribution towards this knowledge and research gap. In the context of the tourism industry in Bangladesh, chapters of this book are designed to conceptualise products and services, as well as to suggest their development. The contents of the book are critically detailed, with explanations of the policy and development framework, selected niches, consumption perspective, power and politics, market design, challenges and suggestions, and the future of tourism products and services. The book can inspire students, academics, and industry practitioners to know more of the tourism products and services in Bangladesh.