The BBC TV series Doctor Who celebrated its 50th anniversary in 2013;
this book analyses how promotion, commemorative merchandise and 3D
cinema screenings worked paratextually to construct a 'popular media
event' while sometimes uneasily integrating public service values and
consumerist logics.
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The Unfolding Event - Marketing, Merchandising and Mediatizing a Brand Anniversary
Produktdetaljer
ISBN
9781137463326
Publisert
2019
Utgiver
Vendor
Palgrave Pivot
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter