Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary
Digital bok /
2019
/ Engelsk
Product details
ISBN
9781137463326
Published
2019
Publisher
Springer Nature
Language
Product language
Engelsk
Format
Product format
Digital bok
Author
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013;
this book analyses how promotion, commemorative merchandise and 3D
cinema screenings worked paratextually to construct a 'popular media
event' while sometimes uneasily integrating public service values and
consumerist logics.
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The Unfolding Event - Marketing, Merchandising and Mediatizing a Brand Anniversary
Product details
ISBN
9781137463326
Published
2019
Publisher
Springer Nature
Language
Product language
Engelsk
Format
Product format
Digital bok
Author