_Innovation and Entrepreneurship 3rd Edition_ is an accessible text on
innovation and entrepreneurship aimed specifically at undergraduate
students studying business and management studies, but also those on
engineering and science degrees with management courses.
The text applies key theories and research on innovation and
entrepreneurship and then reviews and synthesises those theories and
research to apply them in a much broader and contemporary context,
including the corporate and public services, emerging technologies and
economies, and sustainability and development and creating and
capturing value from innovation and entrepreneurship. In this third
edition the authors continue to adopt an explicit process model to
help organise the material with clear links between innovation and
entrepreneurship.
This text has been designed to be fully integrated with the Innovation
Portal at www.innovation-portal.info, which contains an extensive
collection of additional resources for both lecturers and students,
including teaching resources, case studies, media clips, innovation
tools, seminar and assessment activities and test questions.
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Produktdetaljer
ISBN
9781119088752
Publisert
2015
Utgave
3. utgave
Utgiver
Wiley Global Education UK
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter