The publication explores emerging trends, regulatory gaps, and the roles of key stakeholders in ensuring consumer safety across varied jurisdictions. It highlights critical issues and insights from national and regional case studies, providing a foundation for shaping global consumer protection initiatives and strategic actions to address contemporary challenges. UNCTAD as the focal point on consumer protection issues within the United Nations System, prepared this publication for the upcoming Ninth United Nations Conference to Revise All Aspects of the Multilaterally Agreed Equitable Principles and Rules for the Control of Restrictive Business Practices, scheduled to take place from 7 to 11 July 2025.