The Handbook of Fashion Law offers readers a comprehensive and multidisciplinary commentary on the legal challenges facing the fashion sector across a range of jurisdictions. Bringing together a diverse range of experts, its contributions consolidate the study, research, and practice of fashion law around the world.

Maciej Szpunar: Foreword Eleonora Rosati and Irene Calboli: Introduction: The rise and consolidation of fashion law as a field of practice, study, and research Part I- The (Developing) Infrastructure of the Fashion and Luxury Industries: intellectual property and beyond 1: Tobias Bednarz and Galatea Kapellakou: The Legal Protection of Fashion as Intellectual Property: An international perspective 2: Giovanni Casucci: Cross-border Enforcement of IP Rights in the Fashion Sector 3: Eleonora Rosati: The Role, Responsibility, and Liability of Online Intermediaries under EU IP Law 4: Irene Calboli and Margherita Corrado: Intellectual Property, Sustainability, and the Circular Economy: Friends or foes in the fashion industry? 5: Martin Senftleben: Fashion Waste, Trademark Protection, and the Circular Economy: Towards a new public domain for sustainable reuse 6: Sunniva Hansson: The Rise and Lawfulness of Fast Fashion 7: Maria Mercedes Frabboni and Uma Suthersanen: Design and Fashion: Procrustean metaphors in intellectual property law 8: Felicia Caponigri: The Cultural Heritage and Cultural Appropriation of Fashion Assets 9: Megan Carpenter: Fashion Statement: Offensive trademarks and fashion in the U.S. Part II- Protecting Fashion: Mapping the intellectual property dimension 10: David Stone: Using Design Law to Protect Inventive Fashion in the UK and EU 11: Irene Calboli and Gabrielle Armstrong: Design Patents in the Fashion Industry: A U.S. perspective 12: Richard Arnold: Works of Artistic Craftsmanship in Post-Brexit UK 13: Fabrizio Sanna: The 'Artistic Value' Requirement in Italy after Cofemel 14: Maria Victória Rocha: The Treatment of Works of Applied Art under Portuguese Law in the Post-Cofemel Era 15: Justin Hughes: Prêt-à-protect or Prêt-à-copy? Fashion copyright in the United States 16: Gordon Humphreys and Katarzyna Zajfert: The Protection of Well-known Fashion Trade Marks 17: Michal Bohaczewski: Legal Protection of Luxury Fashion Brands under EU Trade Mark Law 18: Irene Calboli: Non-traditional Fashion Trademarks: To protect or not to protect? Comparative examples 19: Carlo Sala and Andrea De Gaspari: The Practical Challenges of Obtaining and Maintaining 3D Trade Mark Registrations from an EU Perspective 20: Suelen Carls and Alberto Ribeiro de Almeida: Geographical Indications in the Fashion Industry: Safeguarding knowledge and culture or fuelling trade unfair competition 21: Krystyna Szczepanowska-Kozlowska: Patents in the Fashion Industry 22: Pilar Montero and Pilar Íñiguez: Plant Variety Rights for Sustainable Fashion 23: Camilla A. Hrdy: Fast Secrets: Trade secrets in fashion Part III - Contractual, Competition, and Regulatory Issues in the Fashion Industry 24: Manon Rieger-Jansen and Nina Dorenbosch: Licensing and Merchandising of Fashion Assets 25: Cristiana Sappa: Collaboration of (or with) Well-known Trademarks as a Strategy for Strengthening Market Power in the Luxury Fashion Field 26: Nicola Lanna: Contracts of Creative Fashion Workers 27: Susanne Augenhofer and Giorgio Monti: Competition Law and the Fashion Industry: Limits to brand management 28: Kelsey Farish and Kate Loxton: Regulatory and Legal Considerations Relating to Influencer Marketing from a UK Perspective 29: Carina Gommers, Joanne Gibbs, and Eva de Pauw: Misleading and Comparative Advertising in the Fashion Sector 30: Rita Tardiolo: Greenwashing and Sustainability Claims 31: Jorge Morais Carvalho and Maria Miguel Oliveira da Silva: Consumer Protection in the Fashion Industry from an EU Perspective 32: Xuan-Thao Nguyen: Building a Successful Fashion Brand: A corporate and tax law perspective Part IV - Tech and Fashion: Legal challenges and solutions 33: Giulia Gasparin: Ecommerce and Data Protection Issues in the Fashion Industry 34: Dinusha Mendis: Legal Implications of 3D Printing in Fashion 35: Frederick Mostert and Wei Ting Yeoh: Counterfeiting: technological and legal tools 36: Eleonora Rosati: 'Algorithm Fashion': An EU perspective on copyright-related challenges to anticipating consumers' spending decisions 37: Heidi Härkönen: The Impact of Artificial Intelligence on the Fashion Sector: A moral rights perspective 38: Christoph Bartos: Fashion Brands in the Metaverse: Legal and policy implications 39: Brian Frye: Fashion Tokens 40: Trevor Cook: Fashion, Gaming, and Intellectual Property 41: Guido Noto La Diega, Tania Phipps-Rufus, Benjamin Clubbs Coldron, and Tabea Stolte: Giving Surveillance Capitalism a Makeover: Wearable technology in the fashion industry and the challenges for privacy and data protection law

Eleonora Rosati is Professor of Intellectual Property Law at Stockholm University, Glion Institute of Higher Education (GIHE) Research Fellow and Visiting Lecturer, and Of Counsel at Bird & Bird. She is Editor of the Journal of Intellectual Property Law & Practice (Oxford University Press), long-standing contributor to The IPKat, and Co-Founder of Fashion Law London. She also holds visiting academic positions at Universidade Católica Portuguesa, Queen Mary University of London, CEIPI-Université de Strasbourg, and EDHEC Business School. The author of several scholarly articles and books on IP issues, Eleonora regularly engages with institutional actors and private stakeholders to tackle new and emerging legal, regulatory, and policy issues. She has received multiple accolades and prizes for her work in the IP field and has been featured in prominent media outlets, including inter alia The New York Times, The Guardian, Financial Times, CNN, BBC, and Politico. Irene Calboli is Regents Professor of Law at Texas A&M University School of Law. She holds several honorary and visiting appointments, including at the University of Geneva, the University of Bologna, Sciences Po Paris, Bocconi University, Melbourne University, and Stanford University. In 2022, she was a Fulbright-Hanken Distinguished Chair in Business and Economics in Finland. She is a member of the editorial board of the Oxford Journal of Intellectual Property Law and Practice, the Queen Mary Journal of Intellectual Property, and the WIPO-WTO Colloquium Papers. She is an elected member of the American Law Institute and the European Law Institute. She serves on the board of several professional organizations and associations and is an Expert for the World Intellectual Property Organization, the World Trade Organization, the UN International Trade Centre, and the European Union.

Offers a comprehensive reference on all aspects of fashion law, a rapidly growing field of practice and study Provides rich analyses of the legal challenges facing the fashion industry, from IP and contractual matters to the impacts of new technologies Authored by a multidisciplinary team of leading scholars and practitioners from around the world