This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
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1. The Marketing Concept 2. The Collection and Selection of Relevant Information 3. Marketing Structure and Control 4. Marketing Plans 5. Export Marketing and Its Relation to the Home Market 6. Basic Data on the United Kingdom Market 7. Indications of Change.
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Produktdetaljer

ISBN
9781138980433
Publisert
2015
Utgiver
Vendor
Routledge
Vekt
454 gr
Høyde
234 mm
Bredde
156 mm
Aldersnivå
05, UP, UU
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
200

Forfatter

Om bidragsyterne

Multivolume collection by leading authors in the field