The demand for traditional medicines, herbal health products, herbal pharmaceuticals, nutraceuticals, food supplements and herbal cosmetics etc. is increasing globally due to the growing recognition of these products as mainly non-toxic, having lesser side effects, better compatibility with physiological flora, and availability at affordable prices. In the last century, medical science has made incredible advances all over the globe. In spite of global reorganization and a very sound history of traditional uses, the promotion of traditional medicine faces a number of challenges around the globe, primarily in developed nations. Regulation and safety is the high concern for the promotion of traditional medicine. Quality issues and quality control, pharmacogivilane, scientific investigation and validation, intellectual property rights, and biopiracy are some key issues that restrain the advancement of traditional medicine around the globe. This book contains diverse and unique chapters, explaining in detail various subsections like phytomolecule, drug discovery and modern techniques, standardization and validation of traditional medicine, and medicinal plants, safety and regulatory issue of traditional medicine, pharmaceutical excipients from nature, plants for future. The contents of the book will be useful for the academicians, researchers and people working in the area of traditional medicine. 

Discusses the changing role of natural products in drug discovery, integrating traditional knowledge with modern molecular technologies which may attract the young researcher Elaborates on safety regulatory issues and quality assurance about the herbal drugs which is a challenging area of import-export of herbal drugs across the countries Briefs about must know facts, such as Zoopharmacognosy (plant-animal interaction), Marine and animal resources, Herb-drug interaction, Reverse Pharmacology – A tool for drug discover from traditional medicine, functional Foods as source of drug and role of Biotechnology and Molecular biology in Traditional Medicine guided drug discovery

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