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Pharmaceuticals-Where's the Brand Logic?

Moss, Giles David
Digital bok / 2024 / Engelsk

Produktdetaljer

ISBN
9781040195925
Publisert
2024
Utgave
1. utgave
Utgiver
Taylor & Francis
Språk
Product language
Engelsk
Format
Product format
Digital bok

Forfatter
Moss, Giles David

Pharmaceuticals-Where's the Brand Logic?

Moss, Giles David
Digital bok / 2024 / Engelsk
Moss, Giles David
Digital bok / 2024 / Engelsk
Nettpris:
318,-
Laveste pris siste 30 dager: 318,-

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Insights and analysis that challenge current thought on consumer branding theory and strategy Pharmaceutical companies need to go beyond simply relying on strong sales forces and innovative research and development to succeed. Effective branding strategy is essential. PharmaceuticalsWhere’s the Brand Logic?: Branding Le
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Branding Lessons and Strategy

Relaterte produkter

Insights and analysis that challenge current thought on consumer branding theory and strategy Pharmaceutical companies need to go beyond simply relying on strong sales forces and innovative research and development to succeed. Effective branding strategy is essential. PharmaceuticalsWhere’s the Brand Logic?: Branding Le
Les mer
Branding Lessons and Strategy

Produktdetaljer

ISBN
9781040195925
Publisert
2024
Utgave
1. utgave
Utgiver
Taylor & Francis
Språk
Product language
Engelsk
Format
Product format
Digital bok

Forfatter
Moss, Giles David

Relaterte produkter