This book explores the science behind intuitive decision-making in
business, and shows how people's innate capacity for intuition can be
nurtured and strengthened to maximize performance. We are all familiar
with those perplexing situations when we think we 'just know' without
knowing how or why we know. In professional life it might be the job
candidate's CV that checks all the boxes but somehow doesn't stack-up:
should we perform some due diligence and dig a little deeper? In
personal life it could be the apartment that we're looking to rent
that just felt right the minute we walked through the front door:
should we trust our hunch and grab it while we can? What if time is of
the essence? What if there isn't any more data to be had in the time
available? In this volume, Eugene Sadler-Smith examines why situations
like these often leave us in a quandary, and why these decisions so
often leave us in two minds. He reveals that metaphorically speaking,
we have two minds in one brain: an 'analytical mind' and an 'intuitive
mind', which sometimes come to quite different conclusions about what
we ought to do in those consequential decisions that permeate our
professional and personal lives. Rather than thinking of our intuitive
and analytical minds in constant battle with each other, we might
instead think of them as two information-processing systems that have
evolved to complement each other. The main idea of this book is that
our analytical mind evolved to 'solve' whilst our intuitive mind
evolved to 'sense'. Neither is infallible, and our intuitions can be
both flawed and marvellous at the same time. The author's clear and
detailed explanation of the science behind intuition reveals how we
can make intelligent use of our intuition to sense and solve our way
through a world that is fast-moving, complex, and uncertain.
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Produktdetaljer
ISBN
9780192645050
Publisert
2022
Utgiver
Oxford University Press Academic UK
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter