Author David L. Morgan covers the wide range of practical tasks required in the course of a research project when using focus groups. Throughout, Planning Focus Groups emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. The author extensively and concisely covers the basic decisions that are necessary to plan a research project using focus groups, such as who should be in the groups, the total number of groups, their size, and much more. This volume also features a detailed discussion of timelines, personnel, and budgets. Among the other topics covered are recruitment, selecting locations, and recording and managing data. Practical material includes checklists, recruitment tools, timelines, and budgets.
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Covers the range of practical tasks required in the course of a research project when using focus groups. This title emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. It features a discussion of personnel and budgets.
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Guiding Principles of Planning
Planning and Timelines
Personnel and Budgeting
Deciding on the Degree of Structure
Deciding on the Group Composition
Deciding on Group Size
Deciding on the Number of Groups
Recruiting the Participants
Setting Up the Sessions
Checklist for Planning Focus Groups
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ISBN
9780761908173
Publisert
1997-09-10
Utgiver
SAGE Publications Inc
Vekt
320 gr
Høyde
254 mm
Bredde
177 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
160
Forfatter