This book draws on visual data, ranging from advertisements to postage
stamps to digital personal photography, to offer a complex
interpretation of the different social functions realised by these
texts as semiotic artefacts. Framed within the media environment of
the city of Hong Kong, the study demonstrates the importance of social
context to meaning making and social semiotic multimodal analysis.
This book will be of interest to readers in the arts, humanities and
social sciences, particularly within the fields of semiotics, visual
studies, design studies, media and cultural studies, anthropology and
sociology.
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Produktdetaljer
ISBN
9783030154288
Publisert
2019
Utgiver
Vendor
Palgrave Pivot
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter