ROAD TEST YOUR IDEA BEFORE YOU LAUNCH YOUR LEAN START-UP Thinking
about starting a new business? Stop! Is there a genuine market for
your idea? Do you really want to compete in that industry? Are you the
right person to pursue it? No matter how talented you are or how much
capital you have, if you’re pursuing a fundamentally flawed
opportunity then you’re heading for failure. So before you launch
your lean start-up, take your idea for a test drive and make sure it
has a fighting chance of working. Now in its 4th Edition, The New
Business Road Test is the essential handbook for anyone wanting to
launch a start-up. The new and fully updated case studies – Ella's
Kitchen, Whole Foods, eBay and more – and ‘seven domains’
framework will help you avoid impending disaster and enhance your
chances of achieving your entrepreneurial dreams. This book will help
you answer the live-or-die questions: Are the market and industry
attractive? Does the opportunity offer both customer benefits as well
as competitive and economic sustainability? Can you deliver the
results you seek? The full text downloaded to your computer With
eBooks you can: search for key concepts, words and phrases make
highlights and notes as you study share your notes with friends eBooks
are downloaded to your computer and accessible either offline through
the Bookshelf (available as a free download), available online and
also via the iPad and Android apps. Upon purchase, you'll gain instant
access to this eBook. Time limit The eBooks products do not have an
expiry date. You will continue to access
your digital ebook products whilst you have your Bookshelf
installed.
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Produktdetaljer
ISBN
9781292208411
Publisert
2018
Utgave
5. utgave
Utgiver
Vendor
Pearson (Intl)
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter