Produktdetaljer
ISBN
9781636986654
Publisert
2025-05-06
Utgiver
Vendor
Morgan James Publishing llc
Høyde
228 mm
Bredde
152 mm
Aldersnivå
G, 01
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
200
Forfatter
Biografisk notat
David Aaker—the Father of Modern Branding, according to Phil Kotler—has written nine books on brands and brand strategy. He developed several concepts, including the “Aaker” brand vision model, silver bullet brands, the brand relationship spectrum, signature social programs, and “must-have” defined subcategories. A member of the NYAMA Marketing Hall of Fame, his writings have been cited over 160,000 times, and his eighteen books have sold well over one million copies. He is vice-chair of Prophet and lives in Orinda, California.Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand.
This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively.
Updated with seven new chapters on brand communities, disruptive innovation, the 5Bs, and more, the revised edition of Aaker on Branding will be indispensable for those looking to create agile, differentiated brands.
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Produktdetaljer
ISBN
9781636986654
Publisert
2025-05-06
Utgiver
Vendor
Morgan James Publishing llc
Høyde
228 mm
Bredde
152 mm
Aldersnivå
G, 01
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
200
Forfatter