Creating Signature Stories Strategic Messaging that Energizes, Persuades and Inspires Aaker David Heftet / 2018 / Engelsk
Future of Purpose-Driven Branding Signature Programs that Impact Society, Inspire, and Enhance a Business Aaker David Heftet / 2022 / Engelsk
Owning Game-Changing Subcategories Uncommon Growth in the Digital Age Aaker David Heftet / 2020 / Engelsk
Strategisches Markt-Management Wettbewerbsvorteile Erkennen · Märkte Erschliessen · Strategien Entwickeln Aaker David A. Heftet / 2013 / Tysk
Marken erfolgreich gestalten Die 20 wichtigsten Grundsätze der Markenführung Aaker David Kombinasjonsprodukt / 2015 / Tysk
Brand Equity & Advertising Advertising's Role in Building Strong Brands Biel Alexander L. Innbundet / 2016 / Engelsk
Brand Equity & Advertising Advertising's Role in Building Strong Brands Biel Alexander L. Heftet / 1993 / Engelsk
Winning Through Platforms How to Succeed When Every Competitor Has One Moser, Ted Heftet / 2023 / Engelsk
Brand Equity & Advertising Advertising's Role in Building Strong Brands Biel Alexander L. Innbundet / 2016 / Engelsk
Brand Equity & Advertising Advertising's Role in Building Strong Brands Biel Alexander L. Heftet / 1993 / Engelsk
