"Building a successful brand doesn't happen overnight! If you want insight on how to do this from conception to launch, strong performance in the market and reputation building - this is the book for you. Coleman provides real case situations, that make the messages clear and easily translated to real life experience. The approaches suggested are systematic and offer a great perspective."

Steve Profit, Global Sales & Marketing Director, Novo Nordisk Pharmatech A/S

"An informative book packed with real-life and practical examples that clearly outline how adopting a holistic approach to building brand experiences improves business performance."

Colette Murad, Vice President, Senior Communications Manager, Barclays

"Building compelling and cohesive brand experiences are key to brand retaining brand relevance. Coleman's book gives practitioners a powerful, insight-informed tool that will help build and leverage brand experiences. This is a must-read for senior marketing executives who want to realize the full potential brand experiences can deliver to their organization."

Professor George Christodoulides, Assistant Dean (Research), Head of Marketing Group and Professor of Marketing at Birkbeck, University of London