Communication in Responsible Business Strategies, Concepts, and Cases
Heftet /
2012
/ Engelsk
Produktdetaljer
ISBN
9781606493243
Publisert
2012-08-30
Utgiver
Business Expert Press
Vekt
272 gr
Høyde
228 mm
Bredde
152 mm
Dybde
10 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
185
Biografisk notat
Roger N. Conaway, Professor of Business, Tecnologico de Monterrey (ITESM), San Luis Potosi, Mexico.
Stakeholders today want to know about your company's social and environmental performance. Effectively communicating these topics has become critical to economic success. This book offers an extensive toolbox of the most effective instruments that can help you, and each chapter provides specific examples of how to communicate social and cause-related marketing, sustainability reporting, issues and crisis communication, vision, mission statements and codes, and web-based stakeholder communication. You will find hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts into solutions for dayto- day business realities.
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Stakeholders today want to know about your company's social and environmental performance. Effectively communicating these topics has become critical to economic success. This book offers an extensive toolbox of the most effective instruments that can help you.
Les mer
Produktdetaljer
ISBN
9781606493243
Publisert
2012-08-30
Utgiver
Business Expert Press
Vekt
272 gr
Høyde
228 mm
Bredde
152 mm
Dybde
10 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
185