Whether you are sitting at a desk in Boston or eating at a restaurant in Beijing, communicating across cultures is the great challenge of the global economy. Getting it right will be the the difference between success and failure. Erin Meyer shows you how to get it right in this very important book. Managers everywhere should read it. --Des Dearlove and Stuart Crainer, Founders of the Thinkers50

"The book abounds with well-chosen anecdotes to illustrate the misunderstandings that can arise from clashing cultural assumptions, making this enlightening book a pleasure to read." ---Foreign Affairs

An international business expert helps you understand and navigate cultural differences in this insightful and practical guide, perfect for both your work and personal life. Americans precede anything negative with three nice comments; French, Dutch, Israelis, and Germans get straight to the point; Latin Americans and Asians are steeped in hierarchy; Scandinavians think the best boss is just one of the crowd. It's no surprise that when they try and talk to each other, chaos breaks out. In The Culture Map, INSEAD professor Erin Meyer is your guide through this subtle, sometimes treacherous terrain in which people from starkly different backgrounds are expected to work harmoniously together. She provides a field-tested model for decoding how cultural differences impact international business, and combines a smart analytical framework with practical, actionable advice.
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Produktdetaljer

ISBN
9781610392761
Publisert
2018-08-29
Utgave
1. utgave
Utgiver
Vendor
PublicAffairs
Vekt
250 gr
Høyde
210 mm
Bredde
140 mm
Dybde
20 mm
Aldersnivå
Voksen
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
277
Sjanger
Faglitteratur

Forfatter