Digital Business: Strategy, Management & Transformation covers all the
essentials for understanding and doing business in a digital world
within a single comprehensive textbook, including an introduction to
the digital business environment, cutting-edge coverage of data and
artificial intelligence, and an exploration of the latest digital
tools and platforms and emerging and enabling technologies such as
blockchain and Web 3.0. The text explores all types and scales of
digital business, from small, innovative start-ups and disruptors that
are ‘born digital’, to the digital transformation of traditional
large-scale businesses. Readers will also learn how these businesses
strategise, operate and manage themselves, user experiences and
customer relationships within an ever-increasing digital environment.
Consideration is also given to the ethical and legal components of
doing digital business with the United Nations’ Sustainable
Development Goals in mind. This textbook includes a rich source of
learning features and activities making it suitable for business
students at undergraduate and postgraduate levels, and setting
students up for success on graduation in a fast-changing, digitalised
and technology-led business world. Annmarie Hanlon teaches digital
marketing and is Course Director for the MSc Marketing and Leadership
at Cranfield School of Management in the UK. You can follow her
updates at twitter.com/annmariehanlon and LinkedIn
linkedin.com/in/annmariehanlon
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Strategy, Management & Transformation
Produktdetaljer
ISBN
9781529678772
Publisert
2024
Utgave
1. utgave
Utgiver
SAGE Publications, Ltd. (UK)
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter