EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people.

The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook , LinkedIn and Instagram, and the trend toward conducting EC with mobile devices.

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This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject.  Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain EC applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even exceeding non-Internet trades. However, EC is not just about buying and selling; it also is about electronically communicating, collaborating, and discovering information. It is about e-learning, e-government, social networks, and much more. EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people.

The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook , LinkedIn and Instagram, and the trend toward conducting EC with mobile devices.  Other major developments are the expansion of EC globally, especially in China where you can find the world's largest EC company.  Much attention is lately being given to smart commerce and the use of AI-based analytics and big data to enhance the field.  Finally, some emerging EC business models are changing industries (e.g., the shared economy models of Uber and Airbnb). The 2018 (9th) edition, brings forth the latest trends in e-commerce, including smart commerce, social commerce, social collaboration, shared economy, innovations, and mobility.

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The leading Graduate text on E-Commerce brought completely up to date End of chapter exercises, case studies, and class projects Includes supplementary material: sn.pub/extras Request lecturer material: sn.pub/lecturer-material
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GPSR Compliance The European Union's (EU) General Product Safety Regulation (GPSR) is a set of rules that requires consumer products to be safe and our obligations to ensure this. If you have any concerns about our products you can contact us on ProductSafety@springernature.com. In case Publisher is established outside the EU, the EU authorized representative is: Springer Nature Customer Service Center GmbH Europaplatz 3 69115 Heidelberg, Germany ProductSafety@springernature.com
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Produktdetaljer

ISBN
9783319587141
Publisert
2017-11-03
Utgave
9. utgave
Utgiver
Springer International Publishing AG
Høyde
279 mm
Bredde
210 mm
Aldersnivå
Graduate, P, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet