Export Marketing Strategy: Tactics and Skills That Work
Heftet /
2009
/ Engelsk
Produktdetaljer
ISBN
9781606490082
Publisert
2009-06-16
Utgiver
Business Expert Press
Vekt
556 gr
Høyde
230 mm
Bredde
153 mm
Dybde
17 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
150
Biografisk notat
Shaoming Zou, Robert J. Trulaske, Senor Professor of Marketing and Associate Professor, University of Missouri, Columbia, USA.
This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations. It is written for small to mid-size firms as a primer, and as a reference for larger firms already involved in exporting as a guide to higher levels of success.
If you manage a small or mid-size business that is interested in exporting; this comprehensive book will put you firmly on the path toward success. Achievement in export marketing is not easy, and this guide presents a strategic process from the very first steps of discovery all the way to managing your export operations. After reading it, you will be able to apply the practical information and begin the process with confidence.
Les mer
If your domestic market is saturated, exporting is an important strategic initiative, and you need this book to understand everything inherent in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.
Les mer
Produktdetaljer
ISBN
9781606490082
Publisert
2009-06-16
Utgiver
Business Expert Press
Vekt
556 gr
Høyde
230 mm
Bredde
153 mm
Dybde
17 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
150