This volume compiles 10 essays by researchers from around the world, who examine global aspects of reputation and strategic management, focusing on managing a global reputation, national context and reputation, and approaches to reputation measurement. They address global reputation management from the perspective of shared values across exchange partners, nested institutional contexts, and stakeholder groups, including value chain reputation; issues related to the national context and its impact on the formation of corporate reputation, looking at contextual influences on reputations in Chile, China, India, Japan, and the US, including national culture and self-construal, social media use, and economic indicators; and the nature of reputation measurement for publicly traded firms and non-profit organizations, including global reputations and implications for meritocracy, the reputations of famous art museums and what companies can learn from them, and the reputations of companies across different countries.
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This volume of Research in Global Strategic Management addresses three broad themes - Managing a Global Reputation, National Context and Reputation, and Approaches to Reputation Measurement - and identifies opportunities for future research on global aspects of reputation and strategic management to inspire and strengthen this key area.
The complexity resulting from this multi-level exploration of reputation makes illuminating reading for researchers and scholars in the areas of international business, strategy and management, as well as for practitioners wanting to develop and implement an international strategy.