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Grounded Theory A Practical Guide for Management, Business and Market Researchers

Goulding Christina
Innbundet / 2002 / Engelsk

Produktdetaljer

ISBN
9780761966821
Publisert
2002-05-17
Utgiver
Vendor
SAGE Publications Inc
Vekt
440 gr
Høyde
234 mm
Bredde
156 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
186

Forfatter
Goulding Christina

Biografisk notat

Research Interests:                                                                                                                                                 - ‘New’ consumer behaviour  -Developing an understanding of the consumption/identity link   -Identity and consumption with a particular emphasis on body image, strategies for resisting the market place and non-conformist consumption  -The application and development of qualitative research methodologies and in particular grounded theory

Grounded Theory A Practical Guide for Management, Business and Market Researchers

Goulding Christina
Innbundet / 2002 / Engelsk
Goulding Christina
Innbundet / 2002 / Engelsk
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Written with a clarity of style and a practical slant throughout, Grounded Theory represents a primer for organizational, business, and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis. In a similar vein, it also should be a hugely important resource for researchers. It aims to both properly contextualize grounded theory by looking at its background, characteristics and the different sides of the argument of its potential for the researcher, but also to outline how the approach may be applied within a research context.

Grounded Theory is different from other texts on four levels:

  • It offers an overview of qualitative methods in general and locates grounded theory in this context;
  • It compares and contrasts the various grounded theory approaches in an accessible manner;
  • It offers an in-depth case study for students and researchers to follow/use;
  • And it provides a critique of the methodology itself.

Essential reading for advanced students and academics in the fields of organizational and business studies, marketing and management.

Les mer
Represents a primer for organizational, business and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis. This title offers an overview of qualitative methods in general and locates grounded theory in this context.
Les mer
Introduction PART ONE: PHILOSPHY, PRINCIPLES AND PROCEDURES The Qualitative Turn in Management Research Grounded Theory Evolutionary Developments and Fundamental Processes Getting Started Data Collection and Sampling Analyses, Interpretation and the Writing Process PART TWO: GROUNDED THEORY: AN ILUSTRATION OF THE PROCESS Researching the Consumer Experience An Illustration of the Grounded Theory Method The Identification and Explanation of Concepts and Categories PART THREE: SOME CONCLUDING REMARKS A Critical Review of the Methodology
Les mer

Relaterte produkter

Written with a clarity of style and a practical slant throughout, Grounded Theory represents a primer for organizational, business, and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis. In a similar vein, it also should be a hugely important resource for researchers. It aims to both properly contextualize grounded theory by looking at its background, characteristics and the different sides of the argument of its potential for the researcher, but also to outline how the approach may be applied within a research context.

Grounded Theory is different from other texts on four levels:

  • It offers an overview of qualitative methods in general and locates grounded theory in this context;
  • It compares and contrasts the various grounded theory approaches in an accessible manner;
  • It offers an in-depth case study for students and researchers to follow/use;
  • And it provides a critique of the methodology itself.

Essential reading for advanced students and academics in the fields of organizational and business studies, marketing and management.

Les mer
Represents a primer for organizational, business and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis. This title offers an overview of qualitative methods in general and locates grounded theory in this context.
Les mer
Introduction PART ONE: PHILOSPHY, PRINCIPLES AND PROCEDURES The Qualitative Turn in Management Research Grounded Theory Evolutionary Developments and Fundamental Processes Getting Started Data Collection and Sampling Analyses, Interpretation and the Writing Process PART TWO: GROUNDED THEORY: AN ILUSTRATION OF THE PROCESS Researching the Consumer Experience An Illustration of the Grounded Theory Method The Identification and Explanation of Concepts and Categories PART THREE: SOME CONCLUDING REMARKS A Critical Review of the Methodology
Les mer

Produktdetaljer

ISBN
9780761966821
Publisert
2002-05-17
Utgiver
Vendor
SAGE Publications Inc
Vekt
440 gr
Høyde
234 mm
Bredde
156 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
186

Forfatter
Goulding Christina

Biografisk notat

Research Interests:                                                                                                                                                 - ‘New’ consumer behaviour  -Developing an understanding of the consumption/identity link   -Identity and consumption with a particular emphasis on body image, strategies for resisting the market place and non-conformist consumption  -The application and development of qualitative research methodologies and in particular grounded theory

Relaterte produkter