Produktdetaljer
Biografisk notat
Keith Goffin is Professor of Innovation and New Product Development at Cranfield School of Management, UK.
Rick Mitchell is Visiting Professor of Innovation Management at Cranfield School of Management, UK, and RAE Visiting Professor of Innovation in the Engineering Department at Cambridge University, UK.
This is without doubt one of the most comprehensive books in the area of innovation and innovation management that I have come across. It is an invaluable resource for students and managers alike. The best part is that it has many cases and insights from all over the world to bring innovation alive and show how it has been successfully achieved in practice.
Massimo Garbuio, Senior Lecturer in Entrepreneurship, University of Sydney Business School, Australia
Managing innovation is like competing in an Olympic Pentathlon—excellent performance in one sport will not win you the medal. This textbook explores how top performance in 5 key areas—ideation, prioritization, implementation, strategy, and people and organization—is essential to success in today’s ever-changing business landscape.
Structured around the authors’ original Innovation Pentathlon framework, the book explains what innovation is, why it is important and how it can be managed. Built upon the authors’ extensive experience and with case studies covering companies from Tetley Tea to Singapore Airlines, this is a vital resource for students aiming to succeed in both their academic and professional lives.
New to this edition:
- Embedded critical reflections on all aspects of management combined with practical ‘management recommendations’, ensuring the textbook is highly relevant to current practicing managers while preparing students for their management careers post-study.
- Extended chapter on innovation management in the service industries to reflect the increased importance of this sector.
With a careful balance of both theory and practice, an improved structure and a new and updated companion website, this is the essential companion for upper-level undergraduate, postgraduate and MBA students of innovation management.
1. Understanding Innovation and Innovation Management
2. Innovation in Context
3. Service Innovation
4. Developing an Innovation Strategy
5. Generating Innovative Ideas
6. Selecting the Innovation Portfolio
7. Implementing Innovations
8. People, Culture and Organization
9. Innovation-Performance and Capability
Produktdetaljer
Biografisk notat
Keith Goffin is Professor of Innovation and New Product Development at Cranfield School of Management, UK.
Rick Mitchell is Visiting Professor of Innovation Management at Cranfield School of Management, UK, and RAE Visiting Professor of Innovation in the Engineering Department at Cambridge University, UK.