More than a decade ago, Clayton Christensen's breakthrough book _The Innovator's Dilemma_ illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities. In _The Innovator's Guide to Growth_, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power. With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems. The book shows you how to: FOLLOW A MARKET-PROVEN PROCESS -- so your company can reliably create blockbuster businesses CREATE STRUCTURES, SYSTEMS, AND METRICS -- so the disruptive innovations that will power your firm's future growth receive the funding and personnel needed to succeed CREATE A COMMON LANGUAGE OF DISRUPTIVE INNOVATION -- so managers can reach consensus around counterintuitive courses of action Incisive and practical, this book helps your company take the steps necessary to benefit from disruption -- instead of being eclipsed by it.