This is the third edition of the widely respected text International
Business, which offers a comprehensive yet critical overview of the
phenomenon of globalisation and its impacts on key aspects of the
business environment as it fundamentally alters corporate strategy.
This updated edition covers the core international business topics and
themes, including multinationals, internationalisation, and
international market entry, as well as a new focus on risk, business
models, and hyperglobalisation. With dedicated chapters on the role of
non-market actors in international business, the book provides a
multi-disciplinary worldview for readers. Featuring a wealth of case
studies and pedagogy, the new edition examines the rise of India and
China as well as growing levels of risk within the global system. The
book looks at those developed economies which have been the core
drivers behind the trend towards hyperglobalisation. The author
explores and guides students through what this means for the study of
international business. A comprehensive and engaging text,
supplemented by online resources, this book is the ideal accompaniment
to international and global business learning.
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Themes and Issues in the Modern Global Economy
Produktdetaljer
ISBN
9781351731331
Publisert
2024
Utgave
3. utgave
Utgiver
Taylor & Francis
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter