International Entrepreneurship in Emerging Markets: Contexts,
Behaviours, and Successful Entry aims to provide a comprehensive
understanding of international entrepreneurship in emerging markets.
This collection of prominent, context-based chapters focuses on
entrepreneurial activities in SMEs and analyses a specific dimension
of international entrepreneurship in countries belonging to emerging
markets. In a constantly evolving international business context,
economies can play a crucial role in the promotion and support of
firms looking for expanding their market globally. As such,
internationalisation, considered as among the most challenging
strategies, can provide an opportunity for Small and Medium-Sized
Enterprises (SMEs) to seek for performance and growth. In this vein,
although international business literature has prominently focused on
developed countries, the contribution of emerging markets (EMs) has
become as increasingly important contenders on the global scene.
Emerging markets are known as growing fast economies, in which they
provide an opportunity for SMEs to operate. Therefore, entrepreneurial
firms, SMEs in particular, can take advantage of the context unique
characteristics of emerging markets to successfully operate and grow
not only in domestic but also in international markets. This book is
essential reading for researchers, scholars, and practitioners seeking
international entrepreneurial activities related to emerging markets.
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Contexts, Behaviours, and Successful Entry
Produktdetaljer
ISBN
9781000635140
Publisert
2022
Utgave
1. utgave
Utgiver
Vendor
Routledge
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter