Produktdetaljer
ISBN
9780815333876
Publisert
1999-09-01
Utgiver
Taylor & Francis Inc
Vekt
158 gr
Høyde
216 mm
Bredde
138 mm
Aldersnivå
U, G, 05, 01
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
110
Forfatter
This book reviews both the environmental and organizational factors of international franchising, but focuses on the latter because environmental factors can not adequately explain why some franchisers within a particular industry internationalize. This study finds that organizational factors such as the size, age, growth rate, pricing strategies and the geographical dispersion of the firm, collectively affect the franchising firm's decision to internationalize. However, the individual variables are different in significance and magnitude for the retailing, hotel and motel, and professional business service industries.
Les mer
Chapter I Introduction to the Study; Chapter II Literature of International Franchising; Chapter III The Model; Chapter IV Research Design; Chapter V Data Analysis; Chapter VI Summary and Conclusions;
Produktdetaljer
ISBN
9780815333876
Publisert
1999-09-01
Utgiver
Taylor & Francis Inc
Vekt
158 gr
Høyde
216 mm
Bredde
138 mm
Aldersnivå
U, G, 05, 01
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
110
Forfatter