This textbook provides a clear and concise introduction to business
and management consultancy. It will help you understand practices and
techniques to hire and to implement business and management
consultancy, giving you the essentials for success in your studies and
later industries when working with - and not just for - consultancy
firms. Built around learning objectives and providing engaging,
real-life examples, this text empowers the reader to understand the
‘what’, ‘how’, ‘when’ and ‘why’ at macro and micro
levels of business and management consultancy. As well as full courses
on business and management consultancy, this textbook will be
invaluable to your management knowledge and skill set across strategy,
change, analytics, solution implementation and decision-making as
applied by the world’s top management consultancy firms. It also
includes a guide to McKinsey problem-solving methods. Dr Marc G.
Baaij is Associate Professor of Strategic Management at the Rotterdam
School of Management (RSM), Erasmus University Rotterdam.
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Produktdetaljer
ISBN
9781036202040
Publisert
2025
Utgave
3. utgave
Utgiver
SAGE Publications, Ltd. (UK)
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter