Leading Digital Strategy Driving Business Growth Through Effective E-commerce
Produktdetaljer
Biografisk notat
Professor Christopher Bones is an established thought leader in people, organization strategy and change and a widely acclaimed, award-winning author. He has over 30 years' experience in senior leadership positions, working with companies such as Diageo, Cadbury Schweppes and Shell. Appointed the first non-academic Principal of Henley Business School in 2004, he is now Dean Emeritus at Henley and Professor of Creativity and Leadership at Manchester Business School. James Hammersley founded Good Growth with Christopher Bones, an innovative digital change consultancy, whose clients have included Bupa, The Open University, Barclays Connector and O2 among others. Having worked on introducing digital performance to large organizations as a sales specialist he has witnessed first-hand the potential of digital to transform how we listen to and respond to customers.Leading Digital Strategy Driving Business Growth Through Effective E-commerce
"For businesses to thrive in today's markets they need to engage effectively with digital. This book provides an effective framework that helps leaders drive their digital efforts in the right direction. It offers a blueprint that many leaders will find invaluable."
Paul Walsh, Chairman, Compass Group and former CEO of Diageo
"The authors very successfully educate, challenge and stimulate smart thinking and practical actions. In particular, the excellent 'killer questions' poke the reader into a thorough assessment of their business."
Feilim Mackle, Sales and Service Director, O2/Telefonica
"The speed of evolution in digital business is accelerating. However digitally savvy you may be, this is a useful blueprint for business leadership in the digital age."
Doug Johnson-Poensgen, former Managing Director, Corporate Banking, Barclays Bank
"This is for the executive who sees the opportunity in digital but who is frustrated or daunted by the practicalities of execution. <i>Leading Digital Strategy</i> provides us with a response, refreshingly framed in terms of the fundamental management and leadership disciplines required. It is a confidence-inspiring guide that reminds us that it is not technology, but established business best practice that drives success in the digital world. I wish I had read a copy three years ago."
Alan South, former CEO, IDEO Europe
"<i>Leading Digital Strategy</i> is a must read for those who want to stay relevant in the 21st century through strong e-commerce."
Jan Mühlfeit, former Chairman, Microsoft Europe
- Chapter - 00: Introduction;
- Chapter - 01: 21st-century markets;
- Chapter - 02: Identifying the e-commerce opportunity;
- Chapter - 03: Putting customers first;
- Chapter - 04: The new marketing model;
- Chapter - 05: The business of e-commerce;
- Chapter - 06: The growth organization;
- Chapter - 07: Leadership in change;
- Chapter - 08: Digital leadership in practice;
- Chapter - 09: The e-commerce leadership model
"For businesses to thrive in today's markets they need to engage effectively with digital. This book provides an effective framework that helps leaders drive their digital efforts in the right direction. It offers a blueprint that many leaders will find invaluable."
Paul Walsh, Chairman, Compass Group and former CEO of Diageo
"The authors very successfully educate, challenge and stimulate smart thinking and practical actions. In particular, the excellent 'killer questions' poke the reader into a thorough assessment of their business."
Feilim Mackle, Sales and Service Director, O2/Telefonica
"The speed of evolution in digital business is accelerating. However digitally savvy you may be, this is a useful blueprint for business leadership in the digital age."
Doug Johnson-Poensgen, former Managing Director, Corporate Banking, Barclays Bank
"This is for the executive who sees the opportunity in digital but who is frustrated or daunted by the practicalities of execution. <i>Leading Digital Strategy</i> provides us with a response, refreshingly framed in terms of the fundamental management and leadership disciplines required. It is a confidence-inspiring guide that reminds us that it is not technology, but established business best practice that drives success in the digital world. I wish I had read a copy three years ago."
Alan South, former CEO, IDEO Europe
"<i>Leading Digital Strategy</i> is a must read for those who want to stay relevant in the 21st century through strong e-commerce."
Jan Mühlfeit, former Chairman, Microsoft Europe
- Chapter - 00: Introduction;
- Chapter - 01: 21st-century markets;
- Chapter - 02: Identifying the e-commerce opportunity;
- Chapter - 03: Putting customers first;
- Chapter - 04: The new marketing model;
- Chapter - 05: The business of e-commerce;
- Chapter - 06: The growth organization;
- Chapter - 07: Leadership in change;
- Chapter - 08: Digital leadership in practice;
- Chapter - 09: The e-commerce leadership model