PART I:ORGANIZATIONS, MANAGEMENT, AND THE NETWORKED ENTERPRISE 1.Information Systems in Global Business Today 2. GlobalE-Business and Collaboration 3.Information Systems, Organizations, and Strategy 4. Ethicaland Social Issues in Information Systems PART II:INFORMATION TECHNOLOGY INFRASTRUCTURE 5. ITInfrastructure and Emerging Technologies 6.Foundations of Business Intelligence: Databases and Information Management 7.Telecommunications, the Internet, and Wireless Technology 8. SecuringInformation Systems PART III: KEYSYSTEM APPLICATIONS FOR THE DIGITAL AGE 9. AchievingOperational Excellence and Customer Intimacy: Enterprise Applications 10.E-commerce: Digital Markets, Digital Goods 11. ManagingKnowledge and Artificial Intelligence 12. EnhancingDecision Making 13. BuildingSystems 14. ManagingProjects 15. ManagingGlobal Systems
Les mer
Integrated hands-on learning ·        New - Interactive Sessions are two short cases per chapter redesigned as activelearning opportunities for use in the classroom or on online discussion boards.Each case concludes with case study questions. ·        Hands-on MIS Projects at the end of each chapter include three project types: managementdecision problems; a software exercise using Microsoft® Excel,Access, or web page and blog creation tools; and a project that develops internetbusiness skills. ·        A Collaborationand Teamwork Project in each chapter develops teamwork and presentationskills, with options for using open-source collaboration tools such as GoogleDrive™ or Google Docs™. Student-focused learning with real-world applications ·        Learning objectives are organized around study questions to focus student attention. Eachchapter concludes with a review summary and review questions drawing on thesestudy questions. ·        Updated - Case studies using current examples show how well-known companies useinformation systems to achieve business objectives, including Uber®,NFL®, Facebook®, Crayola®, Walmart®,Amazon®, Google®, Starbucks®, and GE®. ·        New - A Career Opportunities section, a new feature of each chapter,helps students use this text as a tool for job hunting and career building. Itincludes an entry-level job description related to chapter topics,business-related questions that might arise during an interview, and tips foranswering those questions and preparing for the interview. New and updated coverage ·        Updated - Chapter 11has been rewritten with new coverage of artificial intelligence,including machine learning, natural language systems, computer vision systems,and robotics, reflecting surging interest in business uses of AI. ·        Expanded - Coverage of social business now examines “deep learning,” supervisedlearning, unsupervised learning, edge computing, 5G networks, general dataprotection regulation (GDPR), blockchain, data lake, distributed database, andFinTech. ·        Updated - The text,figures, tables, and cases have been updated with the latest sources fromindustry and MIS research as of September 2018. This title isavailable with Pearson Horizon, an easy-to-use, local-language digital platform thatdelivers a customizable, personalized learning experience — all while stayingrelevant to your area of the world. Pearson Horizon is available for selecttitles and in select geographies. For purchase options, please contact yourPearson representative. ·        Deliver content digitally. Get all the benefits of our widely used content within aneasy-to-use, personalized digital platform with customizable features. ·        Optimize and personalize learning. Engage students with a blended learningapproach merging digital content with complementary homework, tutorials, andassessments. ·        Customize your course. Create a learning path with existing content, whiledeveloping original activities and uploading your own multimedia resources. ·        Offer flexible study options. Give students instant access to mobile-friendly coursecontent, whether they’re online or offline.
Les mer
Integrated hands-on learning ·        Interactive Sessions are two short cases per chapter redesigned as activelearning opportunities for use in the classroom or on online discussion boards.Each case concludes with case study questions. Student-focused learning with real-world applications ·        Case studies using current examples show how well-known companies use informationsystems to achieve business objectives, including Uber®, NFL®,Facebook®, Crayola®, Walmart®, Amazon®,Google®, Starbucks®, and GE®. ·        A Career Opportunities section, a new feature of each chapter, helpsstudents use this text as a tool for job hunting and career building. Itincludes an entry-level job description related to chapter topics,business-related questions that might arise during an interview, and tips foranswering those questions and preparing for the interview. New and updated coverage ·        Chapter 11has been rewritten with new coverage of artificial intelligence,including machine learning, natural language systems, computer vision systems,and robotics, reflecting surging interest in business uses of AI. ·        Coverage of social business now examines “deep learning,” supervised learning,unsupervised learning, edge computing, 5G networks, general data protectionregulation (GDPR), blockchain, data lake, distributed database, and FinTech. ·        The text,figures, tables, and cases have been updated with the latest sources fromindustry and MIS research as of September 2018. This title isavailable with Pearson Horizon, an easy-to-use, local-language digital platform thatdelivers a customizable, personalized learning experience — all while stayingrelevant to your area of the world. Pearson Horizon is available for selecttitles and in select geographies. For purchase options, please contact yourPearson representative.  ·        Deliver content digitally. Get all the benefits of our widely used content within aneasy-to-use, personalized digital platform with customizable features. ·        Optimize and personalize learning. Engage students with a blended learningapproach merging digital content with complementary homework, tutorials, andassessments. ·        Customize your course. Create a learning path with existing content, whiledeveloping original activities and uploading your own multimedia resources. ·        Offer flexible study options. Give students instant access to mobile-friendly coursecontent, whether they’re online or offline.
Les mer

Produktdetaljer

ISBN
9781292296715
Publisert
2019-08-13
Utgave
16. utgave
Utgiver
Pearson Education Limited
Vekt
1360 gr
Høyde
274 mm
Bredde
216 mm
Dybde
23 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Kombinasjonsprodukt