About the authors Foreword Preface Publisher’s acknowledgements   Part 1 The context of public relations 1. Public relations origins: definitions and history 2. Public relations and the media 3. Digital and social media 4. Public relations and democracy 5. Community and society: corporate social responsibility (CSR) 6. Intercultural and multicultural context of public relations 7. Role of the public relations practitioner   Part 2 Public relations theories and concepts 8. Public relations theories: an overview 9. Strategic public relations planning and management 10. Public relations programme research and evaluation 11. Corporate image, reputation and identity 12. Public relations, propaganda and the psychology of persuasion 13. Public relations’ professionalism and ethics   Part 3 Public relations specialisms 14. Media relations 15. Internal communication 16. Managing community involvement programmes 17. Issues management 18. Crisis public relations management 19. Public relations and the consumer 20. Business-to-business public relations 21. Public affairs 22. Public relations in the world of finance 23. Integrated marketing communications 24. Sponsorship   Part 4 Sectoral considerations 25. Non-government organisations and pressure groups 26. Corporate communication 27. Celebrity public relations 28. Strategic communication and social marketing in healthcare organisations 29. What next? Future issues for public relations   Glossary Index

Develop a clear understanding of the concepts and best practices in public relations   Exploring Public Relations and Management Communication, 5th Edition, by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic subject understanding. It also engages you with the thought processes behind some of the latest PR campaigns. This fundamental yet very practical text recognises the strategic importance of public relations to organisations, growing conversation about professionalism in practice and professional ethics. A comprehensive coverage of the COVID-19 pandemic helps you understand the implications of this global crisis on public relations and strategic communication.   A perfect accompaniment for undergraduate and postgraduate students, this comprehensive textbook is also preferred by those studying for professional qualifications.    About the authors:    Ralph Tench is Professor of Communication Education and Director of Research at Leeds Business School, Leeds Beckett University, where he also oversaw the expansion of the undergraduate, postgraduate and professional course portfolio. He has managed the largest EU-funded public relations research project and his work is widely published in books and academic journals worldwide. He is a past Board member and President (2017-2020) of the European Public Relations Research and Education Association.    Stephen Waddington is a public relations moderniser, thought leader and consumer engagement advocate. In addition to his role as Visiting Professor in Practice at Newcastle University, Stephen is also Managing Partner at Wadds Inc., a professional advisory firm for marketing and PR agencies and communication teams. He is a past President of the Chartered Institute of Public Relations and has co-founded, managed and sold two award-winning public relations agencies.      Pearson, the world’s learning company.   

Relevant, real-life understanding of concepts UPDATED! New developments in the discipline: The book focuses on national and international developments and insights in the fast-changing world of public relations. NEW! COVID-19 crisis management: There is an increased coverage of the COVID-19 pandemic and its implications on public relations and strategic communication. UPDATED! Growing significance of PR: The text recognises the strategic importance of public relations to organisations and growing conversation about professionalism in practice. NEW! Practical approach: Students gain an insight into both theoretical and practical approaches of public relations, the tasks of the professional, the debate about professional ethics, and the issue of its impact. UPDATED! European context: The text discusses public relations and communication management concepts in a European context but is updated with newest insights from global perspectives as well.     Put theory into practice   UPDATED! In-depth case studies: Every chapter contains multiple case studies and mini case studies that encourage students to apply the principles under discussion to the solution of the case at hand. UPDATED! Explore features in each chapter instruct students on where to look for more specialised sources of information or how to engage further with topics. REVISED! Think about sections throughout the book encourage students to pause and think a little more deeply about the issues and ideas that are discussed. UPDATED! Instructor’s resources: An instructor’s manual and PowerPoint slides are available to lecturers to complement this textbook and support your teaching.   New topics and revised structure NEW! Increased coverage of new topics such as corporate communication, digital and social media, democracy and political discourse, research and evaluation methods and techniques, pressure groups and NGOs, disinformation and fake news, celebrities and influencers, sports public relations and fashion PR. REVISED! Consistent framework: All chapters are written and reviewed within a consistent framework in this edited textbook. UPDATED! Implications of technology and change on the theory and practice of public relations is included in all chapters.

New to this edition:   Relevant, real-life understanding of concepts   New developments in the discipline: The book focuses on national and international developments and insights in the fast-changing world of public relations.  COVID-19 crisis management: There is an increased coverage of the COVID-19 pandemic and its implications on public relations and strategic communication.  Growing significance of PR: The text recognises the strategic importance of public relations to organisations and growing conversation about professionalism in practice.  Practical approach: Students gain an insight into both theoretical and practical approaches of public relations, the tasks of the professional, the debate about professional ethics, and the issue of its impact.  European context: The text discusses public relations and communication management concepts in a European context but is updated with newest insights from global perspectives as well.  Put theory into practice  In-depth case studies: Every chapter contains multiple case studies and mini case studies that encourage students to apply the principles under discussion to the solution of the case at hand.  Explore features in each chapter instruct students on where to look for more specialised sources of information or how to engage further with topics.  Instructor’s resources: An instructor’s manual and PowerPoint slides are available to lecturers to complement this textbook and support your teaching.  New topics and revised structure  Increased coverage of new topics such as corporate communication, digital and social media, democracy and political discourse, research and evaluation methods and techniques, pressure groups and NGOs, disinformation and fake news, celebrities and influencers, sports public relations and fashion PR.  Implications of technology and change on the theory and practice of public relations is included in all chapters.