This volume presents papers that cover a wide gamut including immigrant consumption experiences, gift-giving, sharing, transgressive gender roles, attachments to special possessions in online games and real life, the homeless consumer experience, disposition of possessions, privacy, metaphor analysis, sustainable consumption, alcohol consumption, c

List of Contributors. Consumer Culture Theory: The Seven Year Itch. Broader, Closer, Sweeter: First CCT Presidential Address. Ideological Outcomes of Marketing Practices: A Critical Historical Analysis of Child Sponsorship Programs. Gifts and Gifting in Online Communities. When Online Recycling Enables Givers to Escape the Tensions of the Gift Economy. Traversing the Matriarch's Domain: How Young Men Negotiate the Feminized Space of Fashion Consumption and Self-Presentation. The Unspoken Truth: A Phenomenological Study of Changes in Women's Sense of Self and the Intimate Relationship with Cosmetics Consumption. Sharing the Meal: Food Consumption and Family Identity. ‘Your Life When You’ve Got Everything is Different’: Forced Transformations and Consumption Practices. Attachment to Digital Virtual Possessions in Videogames. “Doing Privacy”: Consumers Search for Sovereignty through Privacy Management Practices. A Closer Glance at the Notion of Boundaries in Acculturation Studies: Typologies, Intergenerational Divergences, and Consumer Agency. Cultural Reflexivity and the Nostalgia for Glocal Consumer Culture: Insights from a Multicultural Multiple Migration Context. Homecoming Tendencies: The Art of Preserving One's Existence in Places of Origin. Consumover Citizens and Sustainability Discourse: Practicing Consumer Agency through Moving with Commodities. Different Ways of Saying Goodbye: Outlining Three Types of Abandonment of a Product Category. Myth Busting: Living in Harmony with Nature is Less Harmonic than it Seems. Proximal and Contagious Indexicality: Unpacking the Meanings of Celebrity-Owned Objects. The Dirty Pint: Consumption Objects in Young People's Extreme Alcohol Consumption and Enactment of Self. World's Largest Metaphor Hits Iceberg: Travelling in Trope on Titanic. Research in Consumer Behavior. Research in Consumer Behavior. Research in Consumer Behavior. Copyright page.