Research Handbook on Digital Strategy
Produktdetaljer
Biografisk notat
Edited by Carmelo Cennamo, Professor of Strategy and Entrepreneurship, Copenhagen Business School, Denmark and Affiliate Professor of Digital Transformation, SDA Bocconi School of Management, Italy, Giovanni Battista Dagnino, Chair of Management and Professor of Digital Strategy, University of Rome LUMSA, Italy and Feng Zhu, Professor of Business Administration, Harvard Business School, US<i>‘A </i>tour-de-force<i>! The </i>Research Handbook on Digital Strategy<i> offers a tantalizing buffet of rich perspectives. By unpacking how digital strategy is reshaping the fundamental rules of competition and cooperation, the authors provide compelling insights into the next generation of strategies. Highly relevant for firms ranging from established multi-nationals to the newest tech ventures.’</i>
- Kathleen M. Eisenhardt, co-author of Simple Rules and Competing on the Edge, Stanford University, US,
<i>‘The era of digital transformation requires an updated examination of strategy fundamentals. The </i>Research Handbook on Digital Strategy<i> presents a timely, thoughtful, and thought-provoking set of studies and perspectives that helps move the conversation forward in meaningful ways. The editors have assembled a robust collection of experts and essays that will deliver valuable insight to every interested reader.’</i>
- Ron Adner, Dartmouth College, US,
<i>‘An excellent atlas of digital transformation which enables the reader to appreciate the differences between industrial age and digital age competition. The multilayered and multifaceted nature of big data and digital strategy is explained without clutter by well grounded managerial scholars.’</i>
- David J. Teece, University of California, Berkeley, US,
Bringing together contributions from international experts in digital strategy, the Research Handbook depicts the contours of the major threads of investigation that shape the digital transformation process at firm, platform, market, and industry levels. Chapters explore the fundamentals of digital strategy and digitization, the design of digital organizational architectures, how value is created and captured through data strategies, and the manifold challenges that firms face in the digital era. From the impact of Big Data analytics and AI on management thinking and practice to the nature of digital competition and user engagement on social media platforms, the Research Handbook takes stock of emerging issues and advancements in digital strategy research and ultimately considers how future digital strategy frameworks might be cultivated.
This timely Research Handbook will be an invaluable tool for students and scholars of strategic management, international management, entrepreneurship, and technology and innovation management. Its discussion of how digital strategy relates to traditional strategy frameworks will also benefit executives, entrepreneurs, and consultants with an interest in better understanding the state of the art of digital strategy.