This book explores the internationalization of Turkish multinationals by examining a set of firms from various industries and providing eleven detailed case studies.

This book explores the internationalization of Turkish multinationals by examining a set of firms from various industries and providing eleven detailed case studies. The authors aim to discover the reasons behind the drive for internationalization within the firms, and how their internationalization processes work. By focusing on a medium-sized emerging country, which is strategically located at the intersection of European, Asian and African markets, Turkish Multinationals provide a significant contribution to research on multinational firms in emerging countries. Topics discussed include: strategic motives for and drivers of internationalization at multiple levels (firm, industry and institutional); the location, ownership and entry modes of multinational firms; and their market entry and post-acquisition strategies, which are critical to the evolution of the internationalization process. This innovative book will offer an alternative perspective to current debate on emerging markets, and will be of great interest to both academics of global strategy and international business, and policy-makers.

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Contributes to the growing body of research on emerging country MNEs Introduces the four strategic behaviours of Turkish MNEs which is valuable to other emerging countries in expanding operations The focus on Turkey provides illuminating insights on a country with shared characteristics from western and eastern cultures
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Produktdetaljer

ISBN
9783319861241
Publisert
2018-08-04
Utgiver
Springer International Publishing AG
Høyde
210 mm
Bredde
148 mm
Aldersnivå
Research, P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
13