Produktdetaljer
Biografisk notat
DAVID WALTERS is Professor of Marketing and Head of the Business Department in the Division of Economic and Financial Studies at Macquarie University in Sydney, Australia.'I particularly like its straightforward, functional approach, which makes it easy for the student to understand. I also like the liberal use of examples and case studies, which are bang up to date and still topical. ' - Mark Godson, Sheffield Hallam University '...forces students to think conceptually and this is refreshing...it offers rigorous treatment of the important concepts...' - Dr Brian Carlisle, Honoray Professor of Managment, Samara State University, Russia 'This text makes, in my opinion, a considerable contribution to the teaching material available in this area. An excellent text.' - Ray Rogers, Coventry Business School
Introduction: Emerging Characteristics of value and value creation and delivery
Perspectives of Value
Value as a Business Concept
Value Based Organisations: the Growth of Flexible Response and Virtual Organisations
Supply Chains and Value Chains: Definitions, Characteristics, Differences and Directions
Value Based Organisations: the Value Chain Approach
Strategic and Operational Characteristics and Components
Corporate Value, Performance Management, Coordination and Control: Issues and Options
Managing Customer Value and the Value Proposition
Core Competencies, Key Success Factors, Value/Cost Drivers and Process Management
Where Value Strategy and Value Operations Meet
Existing Value Chains
Industry Value Chains
Corporate Value Chains
Value and Value Chains in Healthcare
Value Chains in Education
Configuring the Value Chain, Structure and Performance
Configuring the Value Chain
Case Study Exercises.
Adopting a value chain approach, it seeks to instruct and inform the reader on the importance of the strategic issues in operations thought and practice. The text provides an up-to-date, accessible approach to operations strategy, with a comprehensive overview of the subject area as a whole.
The text has a companion web site which contains a supporting instructors manual, which can be found at www.palgrave.com/business/walters.