The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including its historical background and critical sources of information in both core and emerging literature. 

This 33-chapter handbook is designed as a library reference that captures up-to-date content on consumer psychology, with insights offered by an outstanding roster of contributors. Broad coverage areas include perspectives on consumer psychology, consumer characteristics and contexts, use of psychology to communicate with consumers, consumer cognitions and affect, and use of psychology to carry out business functions.

Chapters pinpoint practical issues probe unresolved and controversial topics in a balanced manner and present future theoretical, research, and practice trends. The handbook provides a starting point for an examination of consumer psychology and ways to move the knowledge forward in this meaningful and vital area of human behavior.
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Delving into the evolution of consumer psychology, this work surveys historical roots and key concepts, offering insights into consumer behavior, communication tactics, and business strategies. Engaging chapters tackle debated issues and explore future trends in understanding human behavior.
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Editorial Board
About the Editor-in-Chief
About the Associate Editors
Contributors
A Note From the Publisher
Introduction

Part I. Perspectives on Consumer Psychology
Chapter . Consumer Psychology: Evolving Goals and Research Orientations
Joel B. Cohen and William L. Wilkie
Chapter 2. The Activation and Use of Declarative and Procedural Knowledge
Robert S. Wyer, Jr.
Chapter 3. Intentional Behaviorism: A Research Methodology for Consumer Psychology
Gordon R. Foxall
Chapter 4. Structural Equation Models in Consumer Research: Exploring Intuitions and Deeper Meanings of SEMs
Richard P. Bagozzi
Chapter 5. Understanding the Changing Role and Functions of Marketing
Kevin Lane Keller
Part II. Consumers Have Demographic and Psychographic Characteristics
Chapter . Poverty and Consumer Psychology
Ronald Paul Hill
Chapter 7. Children as Consumers: A Review of 5 Years of Research in Marketing
Deborah Roedder John and Lan Nguyen Chaplin
Chapter 8. Gender Research in Marketing, Consumer Behavior, Advertising, and Beyond: Past, Present, and Future
Linda Tuncay Zayer and Kathrynn Pounders
Chapter 9. A Structural Versus Dynamic View of Personality in Consumer Behavior
Suresh Ramanathan
Chapter . Consumer Values
Eda Gurel-Atay
Chapter . Lifestyle and Sport: Emulation Marketing
Pierre Valette-Florence, Tony Meenaghan, and Lynn R. Kahle
Part III. Consumers Live in a Social Psychological World
Chapter 2. Cultural Influences on Consumer Psychology
Carlos J. Torelli and Sharon Shavitt
Chapter 3. Attitude Change and Persuasion: Classic, Metacognitive, and Advocacy Perspectives
Zakary L. Tormala and Derek D. Rucker
Chapter 4. Social Relationships and Consumer Behavior
Kelley Gullo Wight, Peggy J. Liu, James R. Bettman, and Gavan J. Fitzsimons
Chapter 5. Sustainability: Understanding Consumer Behavior in a Circular Economy
Marius Claudy and Mark Peterson
Chapter . Marketing Ethics, Ethical Consumers, and Ethical Lapses
Ann-Marie Kennedy and Sommer Kapitan
Chapter 7. The Role of Time in Consumer Psychology
Ashwani Monga, Ozum Zor, and Rafay A. Siddiqui
Chapter 8. Psychological Aspects of Economic Expectations
Richard Curtin
Part IV. Businesses Use Psychology to Communicate With Consumers
Chapter 9. Language and Consumer Psychology
Ruth Pogacar, Alican Mecit, Fei Gao, L. J. Shrum, and Tina M. Lowrey
Chapter 2 . The Consumer Psychology of Traditional Media
Esther Thorson
Chapter 2 . Social Media: From Classic Psychological Theories to New Opportunities
Cait Lamberton and Ashlee Humphreys
Chapter 22. Celebrity Endorsements
Eda Gurel-Atay
Part V. Consumers Process Cognitions and Affect
Chapter 23. Omission Neglect and Consumer Judgment and Inference Based on Limited Evidence
Frank R. Kardes, Steven S. Posavac, and Donald R. Gaffney
Chapter 24. Three Mechanisms of Mind amp ndash Body Influence: Feelings, Concepts, and Procedures
Spike W. S. Lee and Lorenzo Cecutti
Chapter 25. The Interplay of Affect and Cognition: A Review of How Feelings Guide Consumer Behavior
Rashmi Adaval and Maria Galli
Chapter 2 . Consumer Involvement and Engagement: From Involvement amp rsquo s Elaboration Likelihood to Engagement amp rsquo s Investment Propensity
Linda D. Hollebeek and Rajendra K. Srivastava
Chapter 27. Neural Basis of Consumer Decision Making and Neuroforecasting
Alexander Genevsky and Carolyn Yoon
Chapter 28. Consuming for Happiness
Siok Kuan Tambyah and Soo Jiuan Tan
Part VI. Businesses Use Psychology to Carry Out Functions
Chapter 29. Omnichannel Retailing: A Consumer Perspective
Peter C. Verhoef, Koert van Ittersum, P. K. Kannan, and Jeff Inman
Chapter 3 . Perceived Price Differences and Consumer Behavior
Kent B. Monroe
Chapter 3 . The Brand Property Strength Framework: Integrating Theory and Research on Brand Consumer Psychology
Joseph R. Priester, Monique A. Fleming, Leigh Anne Novak Donovan, and Chaumanix Dutton
Chapter 32. Innovation and Product Development
Doug Hall
Chapter 33. Human Factors Research and User-Centered Design
Robert W. Proctor, Leon Zeng, and Kim-Phuong L. Vu

Index
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Produktdetaljer

ISBN
9781433836428
Publisert
2022-03-15
Utgiver
American Psychological Association
Høyde
279 mm
Bredde
216 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
778

Biografisk notat

Lynn R. Kahle, PhD, has always believed that consuming food contributes to happiness and sustaining health. He received his PhD in social psychology from the University of Nebraska (corn-fed beef) and subsequently worked as a postdoctoral fellow at the University of Michigan Institute for Social Research (Frankenmuth chicken). He is emeritus professor of marketing and recipient of the 2 4 Thomas Stewart Distinguished Professorship at the University of Oregon Lundquist College of Business (Dungeness crab, fresh strawberries). For many years he chaired the department of marketing there (Voodoo donuts, pinot wine). He served as founding director of the Warsaw Sports Marketing Center (craft beer, hazelnuts). He has also taught at Hanyang University in Seoul (kimchi), Pace University in New York (pizza), Griffith University in Australia (bbq amp rsquo d prawns), Copenhagen Business School in Denmark (sm amp oslash rrebr amp oslash d), and Singapore Management University (chili crab). He has enjoyed a study abroad program in Vienna, Austria (wienerschnitzel) and won a Fulbright scholarship to work in Phnom Penh, Cambodia (samlor korko). He previously served as President of the Society for Consumer Psychology. He represented consumer psychology two terms on the American Psychological Association Council of Representatives and chaired the APA Membership Board. He advocated for human rights as the President of the City of Eugene Human Rights Presidents amp rsquo Council. Meetings of these groups often involved a tuna sandwich lunch. He was honored with the Lifetime Achievement Award from the American Marketing Association Consumer Behavior SIG and the Distinguished Career Contributions to the Scientific Understanding of Sports Business from the American Marketing Association Sports SIG. He received the Stotlar Award for Education from the Sport Marketing Association. Champagne is nice on occasion. Dr. Kahle helped develop the List of Values and has subsequently conducted research on values and lifestyles. His work has been published in  the Journal of Personality and Social PsychologyJournal of Consumer Psychology, Journal of Consumer Research, and Journal of Marketing. He has also studied consumption in relation to religion, to sport, and to sustainability. His 5 books include Marketplace Lifestyles in an Age of Social Media with Pierre Valette-Florence and Consumer Social Values, edited with Eda Gurel-Atay. 

Tina M. Lowrey, PhD, (University of Illinois) is Professor of Marketing at HEC Paris. Her research interests include children amp rsquo s consumer behavior, materialism, the application of psycholinguistic theory to marketing communications, and gift-giving and ritualistic consumption. Her work has appeared in numerous journals, including Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing, Journal of the Association for Consumer Research, International Journal of Research in Marketing, and Journal of Advertising. She is currently serving on the JCR Policy Board, and is on the editorial review boards of the Journal of Consumer Psychology, International Journal of Research in Marketing, and Journal of Advertising. She edited Brick amp amp Mortar Shopping in the 2 st Century and Psycholinguistic Phenomena in Marketing Communications (both Erlbaum). She coedited The Routledge Companion to Consumer Behavior (with Mike Solomon). She has chapters in Contemporary Consumption Rituals: A Research Anthology (which she coedited with Cele Otnes) Handbook of Research on Identity Theory in Marketing The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion The Sage Handbook of Persuasion: Developments in Theory and Practice Handbook of Media Effects Go Figure: New Directions in Advertising Rhetoric Handbook of Qualitative Research Methods in Marketing Marketing Communication: Emerging Trends and Developments Gender Issues and Consumer Behavior Gift Giving: A Research Anthology and New Developments and Approaches in Consumer Behavior Research, among others. She has served as ACR Treasurer, cochaired the first-ever virtual ACR conference in 2 2 (which was supposed to be in Paris), has cochaired three European and Latin American ACR conferences, and solo-chaired an SCP boutique conference and an APA Division 23 conference. She received a BBA in Finance from the University of Houston, an MS in Advertising from the University of Illinois, and her PhD in Communication and Social Psychology from the University of Illinois. She has taught at Rider University (New Jersey), the University of Texas at San Antonio, and is currently at HEC Paris (serving as PhD Coordinator at the latter two institutions). She has visited at ESCP Paris, NYU, Tulane, University of Sydney, and Wharton. She currently teaches two doctoral seminars at HEC: research methods to PhD students in all business disciplines, and consumer behavior to primarily marketing students. 

Joel Huber, PhD, is the Alan D. Schwartz Professor Emeritus at the Fuqua School of Business, Duke University. He received his undergraduate degree from Princeton and his MBA and PhD in 974 from the Wharton School of the University of Pennsylvania. In addition to Fuqua, he has taught at the business schools at Penn, Columbia, and Purdue University. He was associate dean for the Daytime program at Fuqua from 995 amp ndash 999. He is on the review boards for numerous journals and has been an associate editor for Journal of Consumer Research, Journal of Consumer Psychology, Marketing Science, and International Journal of Research in Marketing. From 2 amp ndash 2 9 he served as editor-in-chief for the Journal of Marketing Research, and from 2 4 amp ndash 2 2 was the inaugural editor-in-chief for the Journal of the Association for Consumer Research. His research interest focuses on predicting and understanding market choice, with a continuing focus on ways to measure preference through choice-based conjoint analysis. He has worked for many years with Sawtooth Software and others to help develop new ways to determine the best ways to measure consumers amp rsquo product desires and beliefs. A series of grants from the U.S. Environmental Protection Agency led to studies of the value of cleaner lakes and streams and healthier drinking water. That work later evolved into a number of studies with W. Kip Viscusi and Jason Bell exploring household recycling behavior from a large national sample of households between 2 5 and 2 5. Research with Martin Meissner and others has used eye tracking to reveal the way people process complex repeated choice tasks.