The use of artificial intelligence (AI) is basically possible at two levels in business development: for the automation of activities and for innovative business models. Approaches at the first level aim to increase efficiency in existing processes. For example, neural networks in customer dialogue increase the productivity in existing procedures. Applications on the second level that are not incremental but potentially radical or disruptive, such as intelligent systems, are being used in devices (e.g., vehicles) to foster new demand or to further develop a company's portfolio. These techniques and tools based on AI help to foster smarter market and portfolio decisions and optimize entire value chains.Applied Artificial Intelligence for Business Development is a collection of innovative research on applying AI techniques, methods, and tools within businesses and includes examples of how AI is embedded in products and services. While featuring topics including organizational learning, consumer behavior, and business intelligence, this book is ideally designed for IT specialists, IT consultants, managers, executives, business administrators, consultants, industry leaders, entrepreneurs, start-ups, academicians, researchers, and students interested in current research on advanced business development through smart technologies.
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Presents a collection of innovative research on applying AI techniques, methods, and tools within businesses, and includes examples of how AI is embedded in products and services. The book features topics including organisational learning, consumer behaviour, and business intelligence.
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Produktdetaljer

ISBN
9781799811206
Utgiver
Vendor
Business Science Reference
Vekt
633 gr
Høyde
279 mm
Bredde
216 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
300

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