Economics for Business, 9th edition, is the ideal textbook for business students taking an introductory course in economics. Clear, engaging, and packed with useful features, it introduces the key principles of economics in a business context.

1. The business environment and business economics
2. Economics and the world of business
3. Business organisations

1. The working of competitive markets
2. Business in a market environment

1. Demand and the consumer
2. Behavioural economics of the consumer
3. Firms and the consumer

1. Costs of production
2. Revenue and profit

1. Profit maximisation under perfect competition and monopoly
2. Profit maximisation under imperfect competition
3. Alternative theories of the firm

1. An introduction to business strategy
2. Growth strategy
3. The small-firm sector
4. Pricing strategy

1. Labour markets, wages and industrial relations
2. Investment and the employment of capital

1. Reasons for government intervention in the market
2. Government and the firm
3. Government and the market

1. Globalisation and multinational business
2. International trade
3. Trading blocs

1. The macroeconomic environment of business
2. The balance of payments and exchange rates
3. The financial system, money and interest rates
4. Business activity, unemployment and inflation

1. Demand-side policy
2. Supply-side policy
3. International economic policy

• Specialist business chapters and topics enliven the subject for business studies students.
• Direct and straightforward written style, with short paragraphs, aids rapid comprehension and provides maximum clarity.
• 44 ‘key ideas’, highlighted and explained when they first appear, provide a ‘toolkit’ for your students, helping them relate different parts of the subject together.
• ‘Pause for thought’ motivate students to reflect on what they have just read, encouraging a more active learning process.
• Despite considerable updating, the book retains its structure, making the transition to the 9th edition straightforward, and removing the need to update references to the chapters and pages.

• All policy sections have been thoroughly revised to reflect the changes that have taken place since the last edition. The revised content includes:
• extensive analysis of the implications of COVID-19 for economies, businesses, and labour markets
• coverage of the effects of rising inflation from supply-chain issues
• the Russian invasion of Ukraine.

• All tables and charts have been updated, as have the factual references in the text.
• Economic analysis and debate have been strengthened and revised at various points in the book in light of economic events and developments in economic thinking.
• Building on the revisions in previous editions, there is now an enhanced discussion around behavioural economics.
• The analysis throughout the book on the issues of globalisation and financialisation has been extended.
• Most importantly, every part of the book has been carefully considered and, if necessary, redrafted, to ensure maximum clarity and contemporary relevance.