This book is a light-hearted introduction to game theory suitable for advanced undergraduate students or beginning graduate students. It aims to answer three questions. What is game theory? How is game theory applied? Why is game theory right? It is thought to be the only book that tackles all three questions seriously without getting heavily mathematical.

"Ken Binmore is an outstanding exponent of game theory. His many books are written in a delightfully fresh and engaging style, as is this one. Enjoy!"--Robert Aumann, Center for the Study of Rationality, The Hebrew University of Jerusalem, Nobel Laureate in Economic Sciences, 2005 "Delightfully written and thoroughly revised, this long-awaited intellectual child of Ken Binmore's Fun and Games retains the solid foundation of the original while expanding to cover an impressive array of new ideas. It stands out among game theory texts in explaining not only how to do game theory, but when and why to do it. It is the ideal place to learn game theory for the first time or to gain a fresh perspective on ideas that a career's work have made familiar." --Larry Samuelson, University of Wisconsin "One of the world's leading game theorists explains the subject with sparkle and wit. He challenges the reader to think deeply about strategic rationality without becoming esoteric, and shows how the theory illuminates down-to-earth topics like gambling, auctions, business competition, and game show contests. A gem of a book written by a master." --Peyton Young, Scott and Barbara Black Professor of Economics, Johns Hopkins University, and Professor of Economics, University of Oxford "One of the world's leading game theorists explains the subject with sparkle and wit. He challenges the reader to think deeply about strategic rationality without becoming esoteric, and shows how the theory illuminates down-to-earth topics like gambling, auctions, business competition, and game show contests. A gem of a book written by a master." --Peyton Young, Scott and Barbara Black Professor of Economics, Johns Hopkins University, and Professor of Economics, University of Oxford "Delightfully written and thoroughly revised, this long-awaited intellectual child of Ken Binmore's Fun and Games retains the solid foundation of the original while expanding to cover an impressive array of new ideas. It stands out among game theory texts in explaining not only how to do game theory, but when and why to do it. It is the ideal place to learn game theory for the first time or to gain a fresh perspective on ideas that a career's work have made familiar."--Larry Samuelson, University of Wisconsin "Ken Binmore is an outstanding exponent of game theory. His many books are written in a delightfully fresh and engaging style, as is this one. Enjoy!"--Robert Aumann, Center for the Study of Rationality, The Hebrew University of Jerusalem, Nobel Laureate in Economic Sciences, 2005 "Let me get right to the point and say that it is excellent ... Other texts seem dry and rather tedious by comparison; Binmore's prose has a distinctive voice that makes for interesting reading. ... All in all the book is splendid." --H. Peyton Young, Professor of Economics, The Johns Hopkins University

Selling point: Develops the historical underpinnings of elements of game theory Selling point: PowerPoint presentations for 10 two-hour lectures provided Selling point: More challenging exercises from the original book have been removed

Ken Binmore is a mathematician-turned-economist who has devoted his life to the theory of games and its applications in economics, evolutionary biology, psychology, and moral philosophy. He is well known for his part in designing the telecom auction that raised $35 billion for the British taxpayer, but his major research contributions are to the theory of bargaining and its testing in the laboratory. He is a Fellow of the British Academy and of the American Academy of Arts and Sciences. He is the author of 12 books and some 90 research papers. He is Emeritus Professor of Economics at University College London.

Selling point: Develops the historical underpinnings of elements of game theory Selling point: PowerPoint presentations for 10 two-hour lectures provided Selling point: More challenging exercises from the original book have been removed