Preface - Alexey Bogaturov.- 1 Introduction - Anna A.Velikaya and Greg Simons.- 2 Russian Public Diplomacy: Historical Aspects - Olga Lebedeva.- 3 Russian Public Diplomacy and Nation Branding - Semed A. Semedov and Anastasiya G. Kurbatova.- 4 Development Diplomacy of the Russian Federation - Stanislav Tkachenko.- 5 Russia's policy and international cooperation: the challenges and opportunities of soft power - Natalia Bubnova.- 6 Russian Digital Diplomacy: A Rising Cyber Soft-Power? - Natalia Tsvetkova.- 7 Russian Public Diplomacy Through Higher Education - Alexey Fominykh.- 8 Russian Science Diplomacy - Elena Kharitonova & Irina Prokhorenko.- 9 The Role of civil society in Russian Public Diplomacy - Elena Stetsko.- 10 Multiple facets of Russian public diplomacy in international organizations: a case study - Marina Chepurina and Evgeny Kuznetsov.- 11 Russian business diplomacy in the South and Southeast Asia - Andrey Bykov & Kirill Solntsev.- 12 The Baltic Sea Region – Cooperation in the Human Dimension - Daria Akhutina.- 13 Strategic communication of Russia in Latin America - Evgeny N. Pashentsev.- 14 Public Diplomacy of Russia in the Middle East.- Vladimir Morozov and Greg Simons.- 15 Conclusion - Anna A. Velikaya and Greg Simons.

Russian public diplomacy attracts growing attention in the current global climate of tension and competition. However, it is often not understood or is misunderstood. Although some articles and book chapters exist, there are almost no books on Russian public diplomacy neither in Russian, nor in English. This edited collection is an in-depth and broad analysis of Russian public diplomacy in its conceptual understanding and its pragmatic aims and practice. Various aspects of Russian public diplomacy – from cultural to business practices – will interest professors, students and practitioners from various countries. Written by a diverse collection of the most prominent and capable scholars, from academia to international organizations, with a wealth of knowledge and objective experience, this book covers the vital topics and thoroughly analyzes the best practices and mistakes within the broad understanding of public diplomacy conducted by the Russian Federation.
Anna Velikaya works at the Gorchakov Public Diplomacy Foundation, Russia, and is a member of the Expert Council of Rossotrudnichestvo Federal Agency. She specialised in humanitarian cooperation at the Moscow State Institute of International Relations (MGIMO) and has co-authored Modern International Relations (2017) and Public Diplomacy of Russia and Foreign Countries (2018). Her research interests include public diplomacy, humanitarian cooperation, nation branding, track II diplomacy and U.S. politics in Central Asia.
Greg Simons is a researcher and Associate Professor at the Institute for Russian and Eurasian Studies at Uppsala University, Sweden and a lecturer at the Department of Communication Sciences at Turiba University, Latvia. He studied at the University of Canterbury, New Zealand, and has authored or edited over 10 books, 16 book chapters and some 74 articles since 2002.

“This book is a timely and more than welcome effort to untangle the puzzle of Moscow’s ability to develop several forms of soft power and public diplomacy in various sectors and regions across the world.” (Marlene Laruelle, Associate Director and Research Professor, George Washington University, USA)

“This monograph is of paramount importance in the prevailing fragile international situation… Behind its successes one may feel a lot of strenuous efforts by the grass-roots enthusiasts.” (Igor Khalevinskiy, Chairman, Association of Russian Diplomats, Russia)

“This important book is required reading for anyone wanting to understand Russian foreign policy and diplomacy in the 21st century, both scholars and government officials.” (Shaun Riordan, Director of the European Institute for International Studies and author of Cyberdiplomacy: Managing Security and Governance in Cyberspace)

“Published at a time when the international activities of the Russian Federation are seldom out of Western headlines or social media tweets, this is a very valuable book.” (Nicholas J. Cull, author of Public Diplomacy: Foundations for Global Engagement in a Digital Age)

“This important volume is the first attempt to assess Russian public diplomacy across issues and in various regional settings. With predominant contribution by Russian experts, the book provides a detailed analysis of the country’s interests and various public diplomacy techniques to defend and promote national interests and values in the increasingly post-western world.” (Andrei P. Tsygankov, Professor of International Relations and Political Science, San Francisco State University, USA)

Covers the evolution of public diplomacy, its application to different policy areas or regions, and its use of different tools and methods Fills a considerable gap in the research area - there are no alternatives to the book, even in Russian Authored by prominent Russian scholars and high-ranked practitioners

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