Principles and Practice of Marketing

Heftet / 1998 / Engelsk

Produktdetaljer

ISBN13
9780077094355
Publisert
1998
Utgave
2. utgave
Utgiver
Vendor
McGraw-Hill Publishing Co.
Aldersnivå
05, UU, UP
Språk
Product language
Engelsk
Format
Product format
Heftet
Sider
860
Vekt
1531 gr
Høyde
230 mm
Se alle
Forfatter

Principles and Practice of Marketing

Heftet / 1998 / Engelsk
Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign, this text is aimed at undergraduate marketing students or post experience MBA or DMS level students. Second revised edition.
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Part 1 Fundamentals of modern marketing thought: marketing in the modern firm; marketing planning; understanding consumer behaviour; understanding organizational buying behaviour; the marketing environment; marketing research and information systems; marketing segmentation and positioning. Part 2 Marketing mix decisions: managing products; developing new products; pricing strategy; advertising; personal selling and sales management; direct marketing; other promotional mix methods; distribution. Part 3 Competition and marketing: analysing competitors and creating competitive advantage; competitive marketing strategy. Part 4 Marketing implementation and applications: marketing implementation, organization and control; marketing services; international marketing.
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Produktdetaljer

ISBN13
9780077094355
Publisert
1998
Utgave
2. utgave
Utgiver
Vendor
McGraw-Hill Publishing Co.
Aldersnivå
05, UU, UP
Språk
Product language
Engelsk
Format
Product format
Heftet
Sider
860
Vekt
1531 gr
Høyde
230 mm
Se alle
Forfatter

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