Undertittelen må med på forsiden (men ikke på ryggen) når vi nå klargjør hele omslaget. Dessuten: Vi henge på en visuell «lapp» (i hjørnet?) på baksiden med tekst «A practical guide». This book offers a complete guide to how organizations can build a well-working radical innovation muscle. The author differentiates between incremental and radical innovation, focusing on the radical side, which is where most companies fail. Radical innovation is breaking with the development pattern of the present value creation and finding economical potential in a completely new direction. Tverlid has spent several decades working deeply in the subject area from various perspectives in large companies. He has been key in developing and implementing radical innovation in Equinor, where he currently works as innovation specialist. This book sums up the knowledge he has gained from this journey in a story-like format, emphasizing the importance of taking a systematic approach to radical innovation. This is a handbook for the generation of radical innovation. The step-by-step method allows companies to reproduce radical concepts while keeping the budget at a reasonable level. The effort remains modest while the effect, on the contrary, becomes visible throughout the company and beyond. Although the model is built on a company structure, the basic radical innovation principles are also valuable for smaller informal groups and individuals. Steinar Wasa Tverlid holds a Ph.D. in aluminum extrusion from NTNU. Om Equinorlogo: Her er informasjon knyttet til logoen vår. Det er 2 versjoner 1. Hovedlogo hvor navn og symbol ligger på ulike høydenivå 2. Vertikal hvor navn og symbol ligger på samme linje Vedlagt informasjon om begge. Han i kom skriver følgende: Altså at man ønsker høyre hjørne oppe. Man gjør ikke så mye galt så lenge man sikrer litt plass rundt.