This book examines the reception of rhetoric and the rhetoric of
reception. By considering salient rhetorical traits of rhetorical
utterances and texts seen in context, and relating this to different
kinds of reception and/or audience use and negotiation, the authors
explore the connections between rhetoric and reception. In our time,
new media and new forms of communication make it harder to distinguish
between speaker and audience. The active involvement of users and
audiences is more important than ever before. This project is based on
the premise that rhetorical research should reconsider the
understanding, conceptualization and examination of the rhetorical
audience. From mostly understanding audiences as theoretical
constructions that are examined textually and speculatively, the
contributors give more attention to empirical explorations of actual
audiences and users. The book will provide readers with new knowledge
on the workings of rhetoric as well as illustrative and guiding
examples of new methods of rhetorical studies.
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Produktdetaljer
ISBN
9783319616186
Publisert
2019
Utgiver
Vendor
Palgrave Macmillan
Språk
Product language
Engelsk
Format
Product format
Digital bok