Shopping Tourism, Retailing and Leisure provides a comprehensive examination of the relationships between tourism, leisure, shopping, and retailing. Critical issues are examined within the framework of the dichotomous relationship between utilitarian and hedonic forms of shopping, shopping as a primary and secondary attraction in tourist destinations, the development of various tourist-retail venues, the role of souvenirs in tourism, and management issues (e.g. merchandising, venue design, and customer service).
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Produktdetaljer

ISBN
9781845413392
Publisert
2013
Utgave
1. utgave
Utgiver
Ingram Publisher Services UK- Academic
Språk
Product language
Engelsk
Format
Product format
Digital bok
Antall sider
235

Forfatter